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Item #:
83946956
Driving Digital Strategy: A Guide to Reimagining Your Business
85% of respondents would recommend this to a friend
Item #:
83946956
€ 34
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Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
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What Stands Out
Strategic Reimagining
Offers insights into transforming business models through digital innovation, empowering businesses to navigate and thrive in the changing digital landscape.
Practical Frameworks
Provides actionable frameworks and tools, enabling readers to effectively implement digital strategies and improve organizational agility and responsiveness.
Expert Insights
Includes contributions from industry leaders, delivering real-world experiences and proven strategies that enhance understanding and execution of digital transformation.
Product Details
| Publisher | Harvard Business Review Press |
| Publication date | 14 Aug. 2018 |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 163369268X |
| ISBN-13 | 978-1633692688 |
| Item weight | 1.05 kg |
| Dimensions | 15.88 x 2.54 x 24.13 cm |
Who Should Buy?
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Business Leaders
Ideal for executives looking to integrate digital strategies into their business models to drive growth and innovation.
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Marketing Professionals
Provides insights on leveraging digital tools to enhance customer engagement and marketing effectiveness in a digital-first environment.
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Consultants
Valuable for consultants aiming to advise clients on digital transformation and strategic planning in a rapidly changing landscape.
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Casual Readers
Not suitable for casual readers seeking light content; it's focused on deep digital strategy insights and case studies.
Product Description
Driving Digital Strategy: A Guide to Reimagining Your Business
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Customer Questions & Answers
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Question:
What is the main focus of the book?
Answer: The book focuses on providing an actionable framework for digital transformation. -
Question:
How does the book recommend companies approach digital transformation?
Answer: The book suggests that companies need to fundamentally change the core of their business and ensure that their digital strategy touches all aspects of their organization. -
Question:
What can readers expect from the book?
Answer: Readers can expect navigation tips, best practices, and rich case studies of companies that have successfully transformed digitally.
Leadership Editorial Review
The book "Driving Digital Strategy: A Guide to Reimagining Your Business" presents a collection of business case studies and discussions around how digitization is changing business models. The book is divided into four sections, each with three chapters, and provides insights into various technologies and business strategies such as big data analytics, network effects, SaaS, and the creation of platforms. It also delves into specific technologies like 3D printing, AR/VR, IoT, and AI. The author cites numerous case studies to support the content, making it an easy read, not overly technical, and highlighting important issues. Reviewers appreciated the variety of case studies from different industries and found the book worth reading for the good ideas and examples in the first part. However, some readers felt that the book lacked coherence between chapters and missed a final chapter to tie the content together. They also mentioned that some sections felt less academic and not very practical. For instance, a marketing professional suggested that the chapter on measuring and optimizing marketing effectiveness lacked practical advice and did not address complications due to cookie deletion, ‘walled-gardens’, and cross-device activity. Moreover, the reader mentioned being critical due to their experience working and Consulting in digital analytics. However, the same reader praised the parts discussing open innovation, Industry 4.0 technologies, engaging customers, and organizational transformations. Despite some mixed feedback, the book was appreciated for its great case studies and relevant research. It was noted that the author, being the co-chair of Harvard’s executive program on Driving Digital Strategy and having Consulted for numerous multinational companies, was well qualified to write on the topic; however, the title "strategic Considerations in our digital age" might have been more representative of the content, according to one observer. **
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Pros
- Variety of case studies from different industries
- Easy to read and not overly technical
- Relevant research and well-qualified author
Cons
- Lacks coherence between chapters
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€ 34
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Features & Benefits
- Actionable framework for digital transformation
- Change the core of your business
- Digital strategy affects all aspects of the organization
- Navigation tips and best practices provided
- Rich case studies of successful digital transformations
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